The crowds descend onto our largest ever stand at MCL 25
? Global Thunder in Birmingham: MotoGB & QJMOTOR Dominate Day One Crowds at Motorcycle Live 2025! ??️
The first day of Motorcycle Live 2025 at the NEC has concluded, and while the established marques drew their expected crowds, the buzz on the show floor was undeniably focused on the massive presence of the MotoGB group and its star newcomer, QJMOTOR.
? QJMOTOR: The Star Attraction
The QJMOTOR stand, presented by UK importer Moto73 (part of the MotoGB family), was easily one of the most consistently packed exhibits in the hall. Having officially launched their impressive 16-strong range in the UK market earlier this year, the show provided the first mass-market opportunity for riders to get up close with the full, diverse lineup.
Crowd Favourite: The SRK 800 RR sportbike, fresh from World Supersport racing, was a magnet for enthusiasts, who crowded the exhibit barriers to admire its aggressive styling and premium componentry.
Premium Adventure: Serious queues formed to throw a leg over the SRT 900 SX adventure bike. Visitors seemed impressed by its large-capacity parallel-twin engine, generous fuel tank, and perceived high-end quality, a strong sign that the brand is successfully shaking off old perceptions of Chinese manufacturing.
The V4 Talking Point: The most exclusive bike on the stand, the Equus 600 V4 cafe racer, drew gasps and countless camera clicks. Its exotic 561cc V4 engine and unique design flair cemented QJMOTOR's intent to compete at the premium, innovation-led end of the market.
The crowds around the QJMOTOR stand were a clear indicator that UK riders are ready to embrace the new wave of technically sophisticated, high-value motorcycles, positioning QJMOTOR as a serious future player.
? MotoGB's Mega-Stand: A Destination in Itself
The MotoGB Roadshow Team delivered on its promise to create its "Biggest Stand EVER", integrating its vast portfolio of brands into one seamless, compelling destination. The sheer scale was a major draw, allowing visitors to compare a huge range of bikes across all segments.
Portfolio Power: Brands under the MotoGB umbrella—including Benelli, Benda, Voge, Keeway, Lambretta, MGB Moto, Hero and SYM—were displayed alongside QJMOTOR. This strategic grouping provided an undeniable spectacle, catering to virtually every type of rider, from L-platers to seasoned tourers.
Focus on Value: The area showcasing models like the Voge DS800X Rally and new Benelli and Keeway models was busy throughout the day, underlining a strong consumer appetite for high-specification bikes at competitive price points.
Dealer Energy: The MotoGB team, supported by dealer representatives from across the country, reported a fantastic level of qualified enquiries, suggesting that the massive crowd interest will translate directly into robust sales figures for the 2026 season.
MotoGB's investment in this unprecedented footprint and its focus on rapidly-growing brands like QJMOTOR has paid off handsomely on day one, signalling a dynamic shift in the landscape of the UK motorcycle market.
